by Hannah Klomp
Remember when we were young, and we were told stories passed down from generation to generation, read stories from picture books and watched video’s on a pixilated screen that seemed to create such entertainment for us all. Storytelling in fact has been a part of the society for thousands of years, and has been through a continuous evolution, transforming nowadays into the idea of ‘transmedia’ storytelling which I was made aware in this week’s BCM112 lecture.
Transmedia storytelling refers to the presentation of one story across a multifaceted flow of different channel, allowing the audience to both understand and engage with a story in a more significant way.
Transmedia has allowed the audience to become a more active part in the media, as they are able to interact with the many extensions that may have resulted from a particular story, allowing them to become ‘prosumers.’ Take for example, the phenomenon of J.K Rowlings series of ‘Harry Potter.’ Harry Potter begun as a series of books, but over time has evolved into films, internet sites, games, comics and many more. Like many other films and books that have become a part of transmedia storytelling, it encourages a wider audience so that those who may not like one medium will not become limited to knowing a story as they are able to access another form of the story across a different medium. For example, if a person did not like reading and did not want to read the Harry Potter series, they would still be able to access the series through watching the films.
Another important aspect of Transmedia, is the way in which it perpetuates a narrative to completely be told and understood by the audience because of the range of forms that the narrative is being conveyed, a stronger, more detailed message is able to be a result if the audience participates in a range of these forms.
Transmedia storytelling has also allowed multiple markets which has increased its original revenue, clearly being extremely positive to its original market of the book. Nowadays, productions all over the world are not limited to relying on books and films to earn their money, as they are able to market on so many other mediums to publicize and generate the original content both before and after a particular story has come out.
Overall, the idea of transmedia storytelling is quite beneficial for the media and society nowadays so that more and more people are able to become significantly involved in the society and media. What about you, what do you think about this new way of storytelling?